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Find Your "WHY"

The limbic brain controls all of our feelings. Our brain has no capacity for language to describe trust and loyalty, which is why we attribute things to our "gut feeling." All human behavior and decision making happens in the limbic brain, so why don't we speak directly to it? 

"What good is it having a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work."

- Simon Sinek

At the Impact Center, we have a radically different approach to messaging. We believe there's a better way to win using values-based narratives that speak to people's limbic brain.


One of the first questions we ask our candidates is, "What's your 'WHY?'" Digging into that answer helps us drive our campaign tactics strategically so candidates stay true to their values and run in way way they can feel good about. 

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