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The Impact Center uplifts progressive candidates by providing free campaign consultation to nominees across Virginia. We accept candidates on a rolling basis, and our work is reported as In-Kind donations. 

Our work is both tactical and strategic. See our Candidate Toolbox for more resources.

Campaign Strategy


Earned Media

Using the press to tell your story

Crafting your message is crucial when earning media coverage. 


Harnessing New Power

Leaning on your coalitions

Your base is the key to your field strategy. They have resources to help you succeed.


"Because of the Impact Center team, we contacted hundreds of voters who hadn’t heard from a Democratic House nominee in decades."

Jennifer Woofter - 2019 Candidate for HoD

Campaign Tactics


Cutting Turf

Taking care of the basics

Cutting turf is time consuming. We can take that off your plate, or train you to do it yourself.

Dollar Bills

Donor Research

Preparing you for call time

Up-to-date donor lists are priceless. Knowing who has donated will determine who you call.


Volunteer Recruitment

Making the first ask for a campaign

Volunteer recruitment and retention requires constant maintenance. We can get you started. 

Want free campaign assistance?

Writing on Sticky Notes

Values-Based Messaging

Starting with your "WHY"

Neuroscience has proven that people respond to messaging that speaks to their values.

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